It would be the understatement of the century to say that social media is changing our lives. Facebook, Twitter, LinkedIn and more are changing the way we socialize, read news, choose restaurants, network, and do business. And for many of us, it's how we find contacts to land our next job.
So while Linkedin can be a great way to score that sweet new gig, it does take some effort to make sure you do it the right way.
Check out these seven tips for getting LinkedIn.
1. Build your network before you need your network. The importance of a solid network in business and in life is priceless. You don't want to begin building your network the day you get fired; you want to continually build your connections. When you meet someone at a networking event, on your basketball team, or at a conference, connect with them on LinkedIn. Remember, it is not only what you know and who you know, it is who you know and when you know them.
2. Highlight your accomplishments in your profile. Your profile is like your virtual business card or resume. When completing your profile, tell the world exactly what you do and why you're great at it. Pull out your accomplishments, results, and data when writing about your experiences. You will stand out beside everyone else who simply is writing job descriptions.
3. Send a personalized invitation message to professional connections. This could be my number one pet peeve. Most people are so lazy when they connect on Linkedin that they use the default greeting:
"I use LinkedIn to keep track of my professional network, and would like to add you."
Take five seconds to actually write something personal, so the person remembers who you are and is more apt to connect. It can be as simple as:
"Eric, it has been a long time since we worked at FSLIC. I hope all is well with you. I look forward to touching base soon."
4. Be a resource and a connector. Become active in Professional LinkedIn groups you join and begin conversations by posting to the discussion board. You can ask questions or pass along links to interesting business articles. This puts your name and profile at the forefront of the group, and you may begin a healthy discussion with like-minded professionals. If two people in your contacts would benefit from an introduction, "introduce" them on LinkedIn.
5. Do company and personnel research. Use LinkedIn to do your due diligence before networking events, informational interviews, or appointments. If you are meeting with Darren Kapelus for an informational interview, review his profile ahead of time. You can get acquainted with his current job role and his past experiences to help you prepare.
6. Know your audience. The content of your profile should exude professionalism and reflect your very best self. Think twice before linking your social networks together - the LinkedIn audience doesn't need to see your Fantasy Football team updates that you share on Facebook.
7. Follow up. Think of LinkedIn as your virtual Rolodex. Being proactive with your contacts will yield benefits. Once you've built your profile and contact base, find reasons to connect here and there. Pass along an industry relevant article, or congratulate a colleague on a new position.
Good luck!
